Google CEO Eric Schmidt announced that his company's top priority this year is to make the YouTube video-sharing site a more profitable enterprise through the introduction of new advertising strategies. In an interview that aired on CNBC on Wednesday, Schmidt said, "I don't think we've quite figured out the perfect solution of how to make money, and we're working on that. That's our highest priority this year."
Google Inc.'s acquisition of YouTube in 2006 represented a $1.65 billion investment in the video-sharing site but internal earnings reports demonstrate that the purchase has yet to yield substantial revenue. Standard text-based advertising that is employed by the Google search engine has shown to be monetarily unsuccessful on YouTube.